Loyalty Insights & Opinions

OPINION, NZ Herald, 5 November 2021. PUBLISHED ARTICLE Mark Twain, amongst others, popularised the famous quote ‘there’s lies, damned lies,

COMMENT, Stuff, 4 March 2021. PUBLISHED ARTICLE The $1.3 million the Government has spent on Covid-19 advertising since the resurgence

COMMENT, NZ Herald, 19 April 2021. PUBLISHED ARTICLE Three days before New Zealand went into the first lockdown last year,

COMMENT, Stuff, 4 February 2021. Ben is interviewed by Sharon Brettkelly. Google and Facebook are threatening to pull out of

OPINION, NZ Herald, 28 September 2021. PUBLISHED ARTICLE As a marketer who has helped create some of the country’s most

COMMENT, NZ Herald, 2 April 2021. PUBLISHED ARTICLE Westpac’s recent announcement to the sharemarket that it was mulling the sale

OPINION, NZ Herald, 25 January 2021. PUBLISHED ARTICLE Watching from New Zealand, Google’s arrogant attempts to bully Australia last week

COMMENT, Stuff, 25 September 2020. PUBLISHED ARTICLE Air New Zealand’s five-year sponsorship deal with the All Blacks is coming to

COMMENT, NZ Herald, 14 September 2020. PUBLISHED ARTICLE The launch of both Labour and National’s “incredibly dull and safe” short

COMMENT, NZ Herald, 23 July 2020. PUBLISHED ARTICLE A couple of weeks into the school holidays, it will be interesting

COMMENT, Stuff, 28 October 2020. PUBLISHED ARTICLE The Government spent nearly $21 million on Covid-19 advertising as of June 30,

COMMENT, NZ Herald, 28 June 2020. PUBLISHED ARTICLE Retail in Auckland’s city centre has taken a financial hit due to

OPINION, NZ Herald, 16 April 2020. PUBLISHED ARTICLE The Government’s announcement today confirmed that bars and shops would remain closed

OPINION, NZ Herald, 20 March 2020. PUBLISHED ARTICLE It was encouraging this week to – at last – see the

OPINION, NZ Herald, 13 May 2020. PUBLISHED ARTICLE Three years ago I wrote a piece commenting on the myopia of

Stuff, 14 February 2020. Is your data for sale? Consumer NZ says New Zealanders may not be aware of the