Loyalty – Quantum Jump

Experts in creating loyalty programmes

Programme design

We’d do it with a workshop to flush out your appetite, objectives, the desired behaviours, technical and people capability, timeframe, level of generosity, the whole shebang.

From here we’d work alongside you, marketing, IT and operations, to frame up and shape the programme structure and determine the key dependencies. Often these include IT, store processes, digital environments and customer contact programmes; we’ll think about best practice with a dash of magic.

Ideation

Once we know how the programme is basically structured we can commence ideation. Name, identity, thematic, customer promise. How you show up and in what ways, relevant to the target audience and how they want to engage with you, is key to a successful launch.

Execution

The go to market, and the ongoing operation of the programme, is crucial to success. We’ll work with you to get the creative and contact strategy right, but also the post launch customer programme as well as the analytics and ongoing programme development. Rome wasn’t built in a day and often loyalty programmes aren’t either.