AA Life Insurance came to us with an incredible challenge.

We had the privilege to share a true story of love and family. In March 2022, Muri Paekau-Richards approached AA Life Insurance after receiving a terminal illness benefit and early life insurance pay out, as her doctor had diagnosed her as having less than 12 months to live. She wanted all New Zealanders to know how important that was, sharing more in an immensely moving video. “It is not even my story, it is the raising of awareness around what’s available to Māori, to women, to New Zealanders, in terms of preparation. I feel like through what I’ve experienced, this is what I have discovered, and people should know about this” Muri stressed, adding “If you don’t have insurance, your options are undeniably limited.”. We engaged film-maker Vicki Leopold from Reload Pictures to work with us to sensitively record Muri’s story. The result was incredibly personal, moving, and ultimately, we hope helps others see the value of the protection life insurance offers. The engagement and feedback from this video has been overwhelming.