![](https://quantumjump.co.nz/wp-content/uploads/2023/06/portfolio-mbl-aa-pet-638x1024.jpg)
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For this AA Pet campaign, we explored the age-old question famously posed by Shakespeare: ‘What’s in a name?’
Whether it was Chewie, an aptly named Border Terrier with an insatiable appetite for socks, or Tiger, a rather erroneously named long-haired ginger tabby with a penchant for street fighting, we celebrated pets’ fallacies and reassured owners that, they’ve got this. The campaign was delivered through a smart multi-channel digital first approach including micro targeted eDMs.