For many Kiwi homeowners, concrete masonry is a functional building material rather than a design choice. Firth needed to change this perception and inspire people to see its masonry range as a modern, stylish and affordable way to enhance their homes.

‘Design Moments by Firth’ celebrates how Firth Masonry products shape people’s spaces and inspires moments they experience, from a sense of freedom to a moment of connection, to a feeling of indulgence.  

Each ad execution pairs a meaningful life moment with a Firth product, demonstrating how masonry helps create the places where everyday experiences unfold. The campaign rolled out with an eco-system of comms elements across social, display and direct comms, underpinned by a beautifully crafted sales kit for Firth customers, designers and architects to share with homeowners.