With demand for DIY and gardening products growing, keeping up with customer needs is vital.
Working closely with the team at Mitre 10, we have continually evolved our recently relaunched Mitre 10 Club, and particularly the contact programme. We have increased the frequency of contact and depth of content, as well as increasing the focus on presentation standards to help differentiate us. Through this we’ve grown online and click & collect sales, membership, and engagement with content in the emails. Mitre 10’s customer contact has never been more effective, leveraging the powerful Emarsys marketing automation platform.