With Covid causing more disruption to Fieldays, postponing the event until the end of the year, Farmlands still needed to drive sales in June which might normally be reserved for Fieldays offers, both from them and supplier partners. We rustled up a smart sales promotion we called Deal Days, offering both Farmlands Store and Farmlands Card deals on all manner of farm essentials. The result was a healthy sales spike for Farmlands and a great bridge to their Spring campaign.
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