With an existing advertising campaign not long in the can, Waitoa turned to us to help them tell the enlarged story of their carbon zero free range chicken. Looking at how to leverage the existing assets but bring in more messaging, we used a mix of smart editing and digital animation to build out the story in video, and further took it into an impactful out of home format which had significant cut through near supermarkets. Brand tracking and sales measures indicate the evolution has been a success.