With trust comes freedom, so we set about highlighting this for AA Travel’s summer campaign.
The highly segmented campaign spoke to people of all ages, educating them about their options and also inspiring them about the joy of travel, backed up by the trust in AA Travel Insurance. We honed in on how this provides freedom through the entire travel journey, from dreaming and planning through to booking, supporting prospective travellers as they make their plans. A multi-channel digital first approach, including micro targeted eDMs, proved powerful.
