TrailLite 70yrs

To celebrate TrailLite’s 70 year anniversary, we created a tentpole brand campaign.

Memories multi-channel campaign rolled out across YouTube, social, digital, through 1-1 marketing automation and at NZ’s largest motorhome event, to build this significant positioning for the brand and to establish TrailLite as the best in Kiwi made motorhomes and caravans.

Brand, Content

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