Let’s Eat is a brand from leading chicken brand Inghams; a pleasing wheat and pea protein product that in itself was enjoyable and provided flexibility for a wide range of meal occasions. Brand identity and packaging heroed the product and got attention in freezer, supermarket placement and promotion, and we developed a differentiated digital brand and content campaign to drive awareness and encouraging exploration of meal choices that Let’s Eat provided. With another SKU recently launched, Let’s Eat is now placed second/third in category and the number one NZ bran, distributed in over 300 supermarkets nationally.