Opinion
When you retain experts you expect them to have an opinion, and to be forthcoming about their ideas. Our opinions are often published as commentary or sought for stories in national and international publications. Linked here are mostly opinion pieces or commentary by us published in the New Zealand media, notably the New Zealand Herald and Stuff, and syndicated elsewhere.
- Opinion: The UK is crazy about Xmas ads. Here are 9 of the bestIt's that time of the year where the retailers unleash the power of Christmas through their advertising. Truly,...
- Boomers ‘represent one-third of New Zealand’s disposable income spending’Baby Boomers are big business - but are marketers making the most of them? More than 20 per...
- Four Square keeping up with the big boys for 95 yearsWhat started as a way for independent grocers to fight supermarket chains has become a dominant force in...
- Comment: Local elections – Voter turnout is a joke. Here’s how to fix itSo, the local council elections are over, and in most places turnout is down yet again. It's not...
- ‘Pretty disastrous’: Marketing expert on the damage to the Spark brandA marketing expert has described Spark's failure to deliver a successful stream last night as "pretty disastrous" for...
- Comment: Sephora is being used as an environmental soapboxYou can't help feeling sorry for Sephora about the negative news coverage of their New Zealand launch driven...
- Comment: Thumbs up for BP. It’s great at marketing and, greenwashingWe are about to feel a wave of positivity across New Zealand as BP's clever marketing gimmick, the...
- Comment: Three things PM Jacinda Ardern needs to do about Google, Facebook.We are about to feel a wave of positivity across New Zealand as BP's clever marketing gimmick, the...
- Comment: It’s time retailers wake up and smell the meatballsSo, welcome to New Zealand, Ikea. I'm excited, the country is excited. Of all the overseas mega brands...
