Should Westpac change its name? Marketing expert responds
COMMENT, NZ Herald, 2 April 2021. Westpac’s recent announcement to the sharemarket that it was mulling the sale of its
COMMENT, NZ Herald, 2 April 2021. Westpac’s recent announcement to the sharemarket that it was mulling the sale of its
OPINION, NZ Herald, 25 January 2021. Watching from New Zealand, Google’s arrogant attempts to bully Australia last week were a
COMMENT, Stuff, 25 September 2020. Air New Zealand’s five-year sponsorship deal with the All Blacks is coming to an end
COMMENT, NZ Herald, 14 September 2020. The launch of both Labour and National’s “incredibly dull and safe” short online ads
COMMENT, NZ Herald, 23 July 2020. A couple of weeks into the school holidays, it will be interesting how tourism
COMMENT, Stuff, 28 October 2020. The Government spent nearly $21 million on Covid-19 advertising as of June 30, a cost
COMMENT, NZ Herald, 28 June 2020. Retail in Auckland’s city centre has taken a financial hit due to Covid-19. They
OPINION, NZ Herald, 16 April 2020. The Government’s announcement today confirmed that bars and shops would remain closed under level
It was encouraging this week to – at last – see the Government start to use advertising to communicate about
OPINION, NZ Herald, 13 May 2020. Three years ago I wrote a piece commenting on the myopia of the Commerce
COMMENT, Stuff, 14 February 2020. Is your data for sale? Consumer NZ says New Zealanders may not be aware of
COMMENT, Stuff, 18 January 2020. Shoppers would be “daft” not to have a loyalty card for the supermarket at which
COMMENT, NZ Herald, 11 January 2020. The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to
OPINION, NZ Herald, 25 November 2019. It’s that time of the year where the retailers unleash the power of Christmas
COMMENT, Stuff, 13 November 2019. Baby Boomers are big business – but are marketers making the most of them? More
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