Opinion
When you retain experts you expect them to have an opinion, and to be forthcoming about their ideas. Our opinions are often published as commentary or sought for stories in national and international publications. Linked here are mostly opinion pieces or commentary by us published in the New Zealand media, notably the New Zealand Herald and Stuff, and syndicated elsewhere.
- Government spends $20 million on Covid-19 advertising campaign delivered at ‘breakneck pace’By John Anthony, Stuff, 28 October 2020 The Government spent nearly $21 million on Covid-19 advertising as of...
- Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a closeBy John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the All Blacks is...
- Strong similarities between National and Labour’s short adsBy Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's "incredibly dull and...
- Comment – Ben Goodale: The death of tourism in NZ has been exaggeratedA couple of weeks into the school holidays, it will be interesting how tourism operators are viewing the...
- New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit due to Covid-19....
- Comment: Why the Commerce Commission failed NZ mediaThree years ago I wrote a piece commenting on the myopia of the Commerce Commission in blocking the...
- Mike Hosking Breakfast: Surge in shopping predicted when alert levels start droppingQuantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change their immediate environment....
- Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually endsThe Government's announcement today confirmed that bars and shops would remain closed under level three conditions, but a...
- Comment: What Govt needs to do to get its coronavirus message acrossIt was encouraging this week to – at last – see the Government start to use advertising to...
- Consumer NZ warns loyalty schemes could be cashing in on customer dataIs your data for sale? Consumer NZ says New Zealanders may not be aware of the extent to...
- New World Clubcard or Countdown’s OneCard – which is better?by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a loyalty card for...
- Comment: The problem with the Royal family: A 93-year-old CEOThe news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step back' from their...
- Opinion: The UK is crazy about Xmas ads. Here are 9 of the bestIt's that time of the year where the retailers unleash the power of Christmas through their advertising. Truly,...
- Boomers ‘represent one-third of New Zealand’s disposable income spending’Baby Boomers are big business - but are marketers making the most of them? More than 20 per...
- Four Square keeping up with the big boys for 95 yearsWhat started as a way for independent grocers to fight supermarket chains has become a dominant force in...
- Comment: Local elections – Voter turnout is a joke. Here’s how to fix itSo, the local council elections are over, and in most places turnout is down yet again. It's not...
- ‘Pretty disastrous’: Marketing expert on the damage to the Spark brandA marketing expert has described Spark's failure to deliver a successful stream last night as "pretty disastrous" for...
- Comment: Sephora is being used as an environmental soapboxYou can't help feeling sorry for Sephora about the negative news coverage of their New Zealand launch driven...
- Comment: Thumbs up for BP. It’s great at marketing and, greenwashingWe are about to feel a wave of positivity across New Zealand as BP's clever marketing gimmick, the...
- Comment: Three things PM Jacinda Ardern needs to do about Google, Facebook.We are about to feel a wave of positivity across New Zealand as BP's clever marketing gimmick, the...
