Opinion
When you retain experts you expect them to have an opinion, and to be forthcoming about their ideas. Our opinions are often published as commentary or sought for stories in national and international publications. Linked here are mostly opinion pieces or commentary by us published in the New Zealand media, notably the New Zealand Herald and Stuff, and syndicated elsewhere.
- Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?Comment by Ben Goodale, CEO, Quantum Jump As a marketer who has helped create some of the country's...
- NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in plannersBy: Damien Venuto, Business Reporter, NZ Herald. damien.venuto@nzherald.co.nz Three days before New Zealand went into the first lockdown last...
- Should Westpac change its name? Marketing expert respondsBy Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling the sale of...
- Government spent $1.3m on Covid-19 adverts in two weeks, but did it miss the mark?by Anuja Nadkarni, Business Reporter, Stuff The $1.3 million the Government has spent on Covid-19 advertising since the resurgence...
- Radio NZ/Newsroom – The Detail: Google vs Australia – the world is watching. Ben is interviewed by Sharon Brettkelly.Google and Facebook are threatening to pull out of Australia over plans to make them pay publishers for...
- Opinion: Ben Goodale – It’s time to tell tech giants to get stuffedWatching from New Zealand, Google's arrogant attempts to bully Australia last week were a spectacle. I cheered for...
- Government spends $20 million on Covid-19 advertising campaign delivered at ‘breakneck pace’By John Anthony, Stuff, 28 October 2020 The Government spent nearly $21 million on Covid-19 advertising as of...
- Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a closeBy John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the All Blacks is...
- Strong similarities between National and Labour’s short adsBy Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's "incredibly dull and...
- Comment – Ben Goodale: The death of tourism in NZ has been exaggeratedA couple of weeks into the school holidays, it will be interesting how tourism operators are viewing the...
- New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit due to Covid-19....
- Comment: Why the Commerce Commission failed NZ mediaThree years ago I wrote a piece commenting on the myopia of the Commerce Commission in blocking the...
- Mike Hosking Breakfast: Surge in shopping predicted when alert levels start droppingQuantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change their immediate environment....
- Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually endsThe Government's announcement today confirmed that bars and shops would remain closed under level three conditions, but a...
- Comment: What Govt needs to do to get its coronavirus message acrossIt was encouraging this week to – at last – see the Government start to use advertising to...
- Consumer NZ warns loyalty schemes could be cashing in on customer dataIs your data for sale? Consumer NZ says New Zealanders may not be aware of the extent to...
- New World Clubcard or Countdown’s OneCard – which is better?by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a loyalty card for...
- Comment: The problem with the Royal family: A 93-year-old CEOThe news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step back' from their...
- Opinion: The UK is crazy about Xmas ads. Here are 9 of the bestIt's that time of the year where the retailers unleash the power of Christmas through their advertising. Truly,...
- Boomers ‘represent one-third of New Zealand’s disposable income spending’Baby Boomers are big business - but are marketers making the most of them? More than 20 per...
