With the idea of ‘What if Santa forgot Christmas?’, Dementia Auckland came to us to bring this to life as a digital resource which in a fresh way could communicate the early signs of dementia which often become apparent when families gather for celebrations such as Christmas. Our cute animated site showed Santa forgetting things he shouldn’t and allowed us to, in a less conventional way, highlight these key symptoms and how to get help. The result? Great site engagement, feedback, and an ongoing perennial for Dementia Auckland.