For this AA Pet campaign, we explored the age-old question famously posed by Shakespeare: ‘What’s in a name?’ 

Whether it was Chewie, an aptly named Border Terrier with an insatiable appetite for socks, or Tiger, a rather erroneously named long-haired ginger tabby with a penchant for street fighting, we celebrated pets’ fallacies and reassured owners that, they’ve got this. The campaign was delivered through a smart multi-channel digital first approach including micro targeted eDMs.