We launched the AA’s new mobile app to encourage people to make the most out of their Membership.

With our ‘Swiss army knife’ app, we designed a creative that spoke to the multiple benefit. Smashing targets, the launch was a success hitting targets within weeks of launching and enabling Members to access more value across their Membership. The launch was supported with hero video, alongside placements across retail malls, Jolt charging stations and a wide range of digital channels.