To help TrailLite reach a new segment of the market we developed a brand and accompanying launch campaign for Roadcraft, a locally manufactured motorhome brand positioned between imported mid-range models and their premium range.

To build anticipation and excitement ahead of its debut at the NZMCA Hamilton Show in September 2026, we took cues from the movie industry, running the campaign through four acts: Coming Soon, Preview, Now Showing and Premiere, sharing more of the beautiful new motorhome throughout the process.

The campaign rolls out across TVNZ+, Three and Neon online placements, plus social, digital display and YouTube.