Firth assured customers they are the ONE name to remember for low-carbon concrete, building on the success of their 2023 campaign, ‘Know Your Number.’
The 2023 campaign introduced the concept of Carbon Numbers, raising awareness while reassuring customers that with Firth, their Carbon Number is one less number to worry about in their busy lives.
In 2024, the campaign evolved the number-focused visual language, shifting from an overwhelming array of numbers to a singular focus: ONE.
With ONE as the central idea, the campaign emphasised the key customer benefits, reinforcing why Firth is the ONE choice for low-carbon concrete.
This video-led campaign seamlessly advanced the narrative from awareness to consideration, strengthening Firth’s position as a leader in sustainable building solutions.
