When Sky needed to change satellites, we were challenged to make sure all customers could still receive a signal. This presented a significant churn risk for Sky, so we set about developing a fun and engaging way for customers to say hello to their new satellite.

We asked all customers to press 888 to check their signal and tell us their result – a task requiring a 100% response rate. To achieve this the idea had to be simple, engaging, yet actionable.

Hello Satellite brings ‘Satellite’ to life in a charming, flexible and authentically Sky way. Through all Sky channels, ‘Satellite’ invited customers to say “Hello” by going to channel 888. Her charm complemented the functional messaging, creating a perfect balance between engagement and action.

 This multi-channel, digitally-led campaign achieved outstanding results, successfully engaging Sky customers across New Zealand.