Committed to rewarding customers, Sky unlocked the Movies channel for the first time ever. 

Sky unlocked the Movies channel free for a month, rewarding their largest customer base through the Sky Rewards programme, ensuring customers felt valued by allowing them to enjoy the magic of cinema from the comfort of their homes. 

We developed a communications journey, starting with an anticipation phase to build excitement, followed by a launch that leveraged Sky’s incredible movie content with personalised recommendations. As the unlock ended, we offered an exclusive deal to add movies to their package, rewarding Sky’s customers while showcasing the programme’s ongoing benefits.