It’s not a secret that New Zealand is a chicken-loving country, with Kiwis consuming almost 41 kilos each per year, which is almost one kilo of chicken a week. Increasingly Kiwis care about where their food comes from. With Inghams becoming NZ’s first 100% SPCA certified chicken company, there was an important story to tell.
We helped Inghams bring this story to life with empathy and care, in partnership with SPCA, through trade communications, and PR, including this great story on Seven Sharp (thanks PR Partners).
