Marketing

Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
by Ben Goodale|July 23, 2020|NZ Herald
A couple of weeks into the school holidays, it will be interesting how tourism operators...
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New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
by Ben Goodale|June 28, 2020|NZ Herald
NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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Mike Hosking Newstalk ZB
Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping
by Ben Goodale|April 17, 2020|Newstalk ZB
Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...
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Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
by Ben Goodale|April 16, 2020|NZ Herald
The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Comment: What Govt needs to do to get its coronavirus message across
by Ben Goodale|March 20, 2020|NZ Herald
It was encouraging this week to – at last – see the Government start to...
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Boomers ‘represent one-third of New Zealand’s disposable income spending’
by Ben Goodale|November 13, 2019|Stuff
Baby Boomers are big business - but are marketers making the most of them? More...
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Four Square keeping up with the big boys for 95 years
by Ben Goodale|November 3, 2019|Stuff
What started as a way for independent grocers to fight supermarket chains has become a...
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Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
by Ben Goodale|July 4, 2019|NZ Herald
We are about to feel a wave of positivity across New Zealand as BP's clever...
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