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Covid 19 Delta Outbreak: Business owners need deadlines, not statistics
by
Ben Goodale
|
November 5, 2021
November 18, 2021
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NZ Herald
Opinion: Ben Goodale, NZ Herald 5 November 2021 Mark Twain, amongst others, popularised the famous...
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Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
by
Ben Goodale
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September 28, 2021
October 17, 2021
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NZ Herald
Comment by Ben Goodale, CEO, Quantum Jump As a marketer who has helped create some...
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Should Westpac change its name? Marketing expert responds
by
Ben Goodale
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April 2, 2021
May 1, 2021
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NZ Herald
By Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling...
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Government spends $20 million on Covid-19 advertising campaign delivered at ‘breakneck pace’
by
Ben Goodale
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October 28, 2020
November 4, 2020
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Stuff
By John Anthony, Stuff, 28 October 2020 The Government spent nearly $21 million on Covid-19...
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Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
by
Ben Goodale
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July 23, 2020
October 12, 2020
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NZ Herald
A couple of weeks into the school holidays, it will be interesting how tourism operators...
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New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
by
Ben Goodale
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June 28, 2020
October 12, 2020
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NZ Herald
NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping
by
Ben Goodale
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April 17, 2020
October 12, 2020
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Newstalk ZB
Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...
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Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
by
Ben Goodale
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April 16, 2020
October 12, 2020
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NZ Herald
The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Comment: What Govt needs to do to get its coronavirus message across
by
Ben Goodale
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March 20, 2020
October 12, 2020
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NZ Herald
It was encouraging this week to – at last – see the Government start to...
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Boomers ‘represent one-third of New Zealand’s disposable income spending’
by
Ben Goodale
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November 13, 2019
October 12, 2020
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Stuff
Baby Boomers are big business - but are marketers making the most of them? More...
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Four Square keeping up with the big boys for 95 years
by
Ben Goodale
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November 3, 2019
October 12, 2020
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Stuff
What started as a way for independent grocers to fight supermarket chains has become a...
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Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
by
Ben Goodale
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July 4, 2019
October 12, 2020
|
NZ Herald
We are about to feel a wave of positivity across New Zealand as BP's clever...
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Covid 19 Delta Outbreak: Business owners need deadlines, not statistics
Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
Should Westpac change its name? Marketing expert responds
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