Launching Let's Eat and celebrating 100% Pea Protein
With rising demand for vegetarian and vegan meal options, Let’s Eat came to us to help them launch the Let’s Eat range – 100% pea protein patties, tenders and nuggets. Leveraging the excellent packaging work, we created a digital-led campaign including three TVCs, digital and social advertising, and in-store activation at Countdown and New World supermarkets. We focused on reaching consumers with a propensity to try non meat meals, as well as more dedicated vegetarians and vegans, using precision targeted media. The launch has been a huge success catapulting Let’s Eat into a strong position in this fast growing category.