When customers are looking to save money, the absence of strong brand equity is an excuse for consumers to pick the cheapest solution which satisfies the functional needs they are seeking.
Add a brand into the mix, and suddenly concepts such as trust, reliability, confidence, awareness, familiarity and past experience are brought to bear. These values massively impact the purchasing decision and can provide opportunities for preference, margin, and frequency.
You build brand trust through fulfilling your customers’ needs not only for products and services, but also through genuine connection, a community aspect, participation, and of course recognition.
We believe that brand is not just a big piece of heroic film, but is every little touchpoint and how you weave your brand narrative consistently through these. The film is merely the most obvious, ‘tentpole’ element, a clear opportunity for heroic storytelling, but if you don’t address the entire experience, you are letting the brand down.
Our agency philosophy is rooted in understanding the entire customer journey, connecting the dots on and offline. Every message, digital banner, the packaging, the environment the brand lives in, the use of personal data to increase relevancy and recongise the customer, and so much more in the marketing mix, can make such a difference.
We’ll think about the small stuff not just the big stuff. We’ll love it all. "
Using category dependent tailored strategies we define and align your brand’s vision, ensuring it resonates with your target audience driving customer love. We’ll factor in market trends and consumer insights, commissioning them where necessary, and create robust plans that position your brand for sustained growth and differentiation.
We craft distinctive brand identities through meticulous design and strategic thinking, ensuring your brand’s visual and verbal identity stands out. This is designed around fostering a strong emotional connection with your audience and ensuring you are never missed.
Comprehensive contact programmes can elevate customer love at every stage of their journey. From acquisition to retention, our data-driven and insights led approach ensures personalized and relevant communications across all channels, maximizing customer lifetime value and brand loyalty.
Our team’s award winning and cumulative dog years of experience here is compelling and should provide ample reassurance you are in safe hands. We approach brands with a big focus on driving a clear and understandable message that will be impactful and resonate with consumers both in mind and heart, with a view to long term brand love. When thinking retail, the pace and need for energy is vital, but being creative to avoid being ‘retail noise’. New media channels simply provide more opportunity for us to be creative and wrap the message around consumers.
Our strategies focus on understanding customer journeys, optimizing interactions, and ensuring consistent, positive experiences that foster loyalty and advocacy. Using methodology including visioneering, workshops and mystery shopping, we can map and log experiences and work with you to agree how these can be elevated; co-creation is a valuable tool here too.
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