With an ever competitive market, we rose to the challenge and produced AA Membership’s first TVC in 10 years.
The AA is an iconic brand with such a strong connection to generations of Kiwis right across New Zealand. We all have stories to share about how we’ve been rescued by the AA in our time of need. We demonstrated the trust and relief members have in knowing the AA is there for them, no matter what.
The introduction of our character Ray – the dashboard bobblehead – allows us to encapsulate that feeling of being rescued. With a joyful bob, a reassuring thumbs up – you can’t help but nod along with him!
