When Dricon needed a fresh new look, we stepped up to the challenge to refresh the brand tradies know, love and trust.

Dricon has been backing tradies since 1965, and after years under Firth, Dricon enlisted us to help with their new look after stepping out solo. The new brand centres on a straight-up tagline: A bagful of easy. It’s a nod to Dricon’s simplicity, reliability, cheeky sense of humour and disruptive edge to stand out.

Dricon’s fresh new identity has now landed across their website, social channels, email, and in-store displays—making sure everyone knows it’s now ‘A bagful of easy’.