With the longest night of the year fast approaching, we worked with Dementia Auckland to create a fundraising campaign that focused on the idea of hope at one of the most challenging times of life, a light in the darkness.

We brought the idea of ‘Light in the Darkness’ to life and created a multichannel digital led campaign to support the awareness and fundraising push. The digital led campaign featured a 15” animated TVC running on TVNZ On Demand and in social, with a 6” cutdown, plus social digital advertising, and PR. Results have been incredible, including a six-year high in significant bequests to Dementia Auckland. The campaign has been subsequently successfully built on as a perennial awareness and fundraising campaign.