Tokyo Olympics 2020
After being delayed for a year, the Olympics were back with a bang. With Sky’s 24 hour coverage across 12 channels, we ensured that customers knew exactly where to head to get their gold medal glory. We created a stimulating digital and targeted campaign for Sky TV, leveraging eDM, social and DMs to encourage people not only to tune into Sky but to upgrade to Sky Sport for the event. Engagement was huge, with large sign-up for daily comms, channel upgrades, and highly positive feedback.