Entertaining Sky subscribers and unpacking content

With Valentine’s Day coming up Sky TV wanted to show the love to loyal subscribers. We developed the Incredible Movie-Matching Machine, a mobile first, digital game which tested what sort of romantic you are and then matched the perfect movie you could enjoy on Sky with your Valentine. Driven by data smarts, our charming romantic robot and witty quiz was a real hit with subscribers, and sales of PPV moves for Sky spiked significantly.

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