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Get Christmassy in 30 seconds or so … The UK’s top five festive ads
by
Ben Goodale
|
December 14, 2021
March 5, 2022
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NZ Herald
In case you hadn't noticed, it's nearly Christmas. Yes, it crept up on me too....
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Covid 19 Delta Outbreak: Business owners need deadlines, not statistics
by
Ben Goodale
|
November 5, 2021
November 18, 2021
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NZ Herald
Opinion: Ben Goodale, NZ Herald 5 November 2021 Mark Twain, amongst others, popularised the famous...
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Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
by
Ben Goodale
|
September 28, 2021
October 17, 2021
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NZ Herald
Comment by Ben Goodale, CEO, Quantum Jump As a marketer who has helped create some...
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NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
by
Ben Goodale
|
April 19, 2021
May 1, 2021
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NZ Herald
By: Damien Venuto, Business Reporter, NZ Herald. damien.venuto@nzherald.co.nz Three days before New Zealand went into the...
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Should Westpac change its name? Marketing expert responds
by
Ben Goodale
|
April 2, 2021
May 1, 2021
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NZ Herald
By Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling...
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Opinion: Ben Goodale – It’s time to tell tech giants to get stuffed
by
Ben Goodale
|
January 25, 2021
February 7, 2021
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NZ Herald
Watching from New Zealand, Google's arrogant attempts to bully Australia last week were a spectacle....
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Strong similarities between National and Labour’s short ads
by
Ben Goodale
|
September 14, 2020
October 12, 2020
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NZ Herald
By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...
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Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
by
Ben Goodale
|
July 23, 2020
October 12, 2020
|
NZ Herald
A couple of weeks into the school holidays, it will be interesting how tourism operators...
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New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
by
Ben Goodale
|
June 28, 2020
October 12, 2020
|
NZ Herald
NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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Comment: Why the Commerce Commission failed NZ media
by
Ben Goodale
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May 13, 2020
October 12, 2020
|
NZ Herald
Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...
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Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
by
Ben Goodale
|
April 16, 2020
October 12, 2020
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NZ Herald
The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Comment: What Govt needs to do to get its coronavirus message across
by
Ben Goodale
|
March 20, 2020
October 12, 2020
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NZ Herald
It was encouraging this week to – at last – see the Government start to...
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Comment: The problem with the Royal family: A 93-year-old CEO
by
Ben Goodale
|
January 11, 2020
October 12, 2020
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NZ Herald
The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...
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Opinion: The UK is crazy about Xmas ads. Here are 9 of the best
by
Ben Goodale
|
November 25, 2019
October 12, 2020
|
NZ Herald
It's that time of the year where the retailers unleash the power of Christmas through...
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Comment: Local elections – Voter turnout is a joke. Here’s how to fix it
by
Ben Goodale
|
October 12, 2019
October 12, 2020
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NZ Herald
So, the local council elections are over, and in most places turnout is down yet...
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‘Pretty disastrous’: Marketing expert on the damage to the Spark brand
by
Ben Goodale
|
September 22, 2019
October 12, 2020
|
NZ Herald
A marketing expert has described Spark's failure to deliver a successful stream last night as...
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Comment: Sephora is being used as an environmental soapbox
by
Ben Goodale
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July 22, 2019
October 12, 2020
|
NZ Herald
You can't help feeling sorry for Sephora about the negative news coverage of their New...
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Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
by
Ben Goodale
|
July 4, 2019
October 12, 2020
|
NZ Herald
We are about to feel a wave of positivity across New Zealand as BP's clever...
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Recent Posts
Get Christmassy in 30 seconds or so … The UK’s top five festive ads
Covid 19 Delta Outbreak: Business owners need deadlines, not statistics
Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
Should Westpac change its name? Marketing expert responds
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