Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
Comment by Ben Goodale, CEO, Quantum Jump As a marketer who has helped create some...
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NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
By: Damien Venuto, Business Reporter, NZ Herald. damien.venuto@nzherald.co.nz Three days before New Zealand went into the...
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Should Westpac change its name? Marketing expert responds
By Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling...
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Opinion: Ben Goodale – It’s time to tell tech giants to get stuffed
Watching from New Zealand, Google's arrogant attempts to bully Australia last week were a spectacle....
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Strong similarities between National and Labour’s short ads
By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...
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Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
A couple of weeks into the school holidays, it will be interesting how tourism operators...
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New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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Comment: Why the Commerce Commission failed NZ media
Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...
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Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Comment: What Govt needs to do to get its coronavirus message across
It was encouraging this week to – at last – see the Government start to...
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Comment: The problem with the Royal family: A 93-year-old CEO
The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...
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Opinion: The UK is crazy about Xmas ads. Here are 9 of the best
It's that time of the year where the retailers unleash the power of Christmas through...
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Comment: Local elections – Voter turnout is a joke. Here’s how to fix it
So, the local council elections are over, and in most places turnout is down yet...
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‘Pretty disastrous’: Marketing expert on the damage to the Spark brand
A marketing expert has described Spark's failure to deliver a successful stream last night as...
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Comment: Sephora is being used as an environmental soapbox
You can't help feeling sorry for Sephora about the negative news coverage of their New...
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Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
We are about to feel a wave of positivity across New Zealand as BP's clever...
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Comment: Three things PM Jacinda Ardern needs to do about Google, Facebook.
We are about to feel a wave of positivity across New Zealand as BP's clever...
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Comment: It’s time retailers wake up and smell the meatballs
So, welcome to New Zealand, Ikea. I'm excited, the country is excited. Of all the...
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