Ben Goodale

Supermarket loyalty
New World Clubcard or Countdown’s OneCard – which is better?
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by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a...
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Meghan Harry PR
Comment: The problem with the Royal family: A 93-year-old CEO
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The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...
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Christmas advertising
Opinion: The UK is crazy about Xmas ads. Here are 9 of the best
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It's that time of the year where the retailers unleash the power of Christmas through...
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Boomers marketing
Boomers ‘represent one-third of New Zealand’s disposable income spending’
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Baby Boomers are big business - but are marketers making the most of them? More...
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Four Square retail brand
Four Square keeping up with the big boys for 95 years
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What started as a way for independent grocers to fight supermarket chains has become a...
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NZ elections voting turnout
Comment: Local elections – Voter turnout is a joke. Here’s how to fix it
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So, the local council elections are over, and in most places turnout is down yet...
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Spark Sport pixelation marketing
‘Pretty disastrous’: Marketing expert on the damage to the Spark brand
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A marketing expert has described Spark's failure to deliver a successful stream last night as...
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Sephora Queen Street opening
Comment: Sephora is being used as an environmental soapbox
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You can't help feeling sorry for Sephora about the negative news coverage of their New...
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BP Green Thumb marketing
Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
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We are about to feel a wave of positivity across New Zealand as BP's clever...
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Mark Zuckerberg Facebook
Comment: Three things PM Jacinda Ardern needs to do about Google, Facebook.
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We are about to feel a wave of positivity across New Zealand as BP's clever...
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Ikea NZ
Comment: It’s time retailers wake up and smell the meatballs
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So, welcome to New Zealand, Ikea. I'm excited, the country is excited. Of all the...
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