Ben Goodale

Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a close
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By John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the...
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Strong similarities between National and Labour’s short ads
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By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...
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Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
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A couple of weeks into the school holidays, it will be interesting how tourism operators...
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New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
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NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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NZME
Comment: Why the Commerce Commission failed NZ media
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Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...
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Mike Hosking Newstalk ZB
Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping
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Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...
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Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
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The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Comment: What Govt needs to do to get its coronavirus message across
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It was encouraging this week to – at last – see the Government start to...
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Consumer NZ warns loyalty schemes could be cashing in on customer data
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Is your data for sale? Consumer NZ says New Zealanders may not be aware of...
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New World Clubcard or Countdown’s OneCard – which is better?
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by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a...
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Comment: The problem with the Royal family: A 93-year-old CEO
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The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...
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Opinion: The UK is crazy about Xmas ads. Here are 9 of the best
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It's that time of the year where the retailers unleash the power of Christmas through...
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Boomers ‘represent one-third of New Zealand’s disposable income spending’
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Baby Boomers are big business - but are marketers making the most of them? More...
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Four Square keeping up with the big boys for 95 years
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What started as a way for independent grocers to fight supermarket chains has become a...
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Comment: Local elections – Voter turnout is a joke. Here’s how to fix it
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So, the local council elections are over, and in most places turnout is down yet...
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‘Pretty disastrous’: Marketing expert on the damage to the Spark brand
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A marketing expert has described Spark's failure to deliver a successful stream last night as...
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Comment: Sephora is being used as an environmental soapbox
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You can't help feeling sorry for Sephora about the negative news coverage of their New...
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Comment: Thumbs up for BP. It’s great at marketing and, greenwashing
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We are about to feel a wave of positivity across New Zealand as BP's clever...
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