Ben Goodale

Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a close

by Ben Goodale|September 25, 2020October 12, 2020|Stuff

By John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the...

by Ben Goodale|September 14, 2020October 12, 2020|NZ Herald

By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...

Comment – Ben Goodale: The death of tourism in NZ has been exaggerated

by Ben Goodale|July 23, 2020October 12, 2020|NZ Herald

A couple of weeks into the school holidays, it will be interesting how tourism operators...

New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.

by Ben Goodale|June 28, 2020October 12, 2020|NZ Herald

NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...

Comment: Why the Commerce Commission failed NZ media

by Ben Goodale|May 13, 2020October 12, 2020|NZ Herald

Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...

Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping

by Ben Goodale|April 17, 2020October 12, 2020|Newstalk ZB

Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...

Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends

by Ben Goodale|April 16, 2020October 12, 2020|NZ Herald

The Government's announcement today confirmed that bars and shops would remain closed under level three...

Comment: What Govt needs to do to get its coronavirus message across

by Ben Goodale|March 20, 2020October 12, 2020|NZ Herald

It was encouraging this week to – at last – see the Government start to...

Consumer NZ warns loyalty schemes could be cashing in on customer data

by Ben Goodale|February 12, 2020October 12, 2020|Stuff

Is your data for sale? Consumer NZ says New Zealanders may not be aware of...

New World Clubcard or Countdown’s OneCard – which is better?

by Ben Goodale|January 18, 2020October 12, 2020|Stuff

by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a...

Comment: The problem with the Royal family: A 93-year-old CEO

by Ben Goodale|January 11, 2020October 12, 2020|NZ Herald

The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...

Opinion: The UK is crazy about Xmas ads. Here are 9 of the best

by Ben Goodale|November 25, 2019October 12, 2020|NZ Herald

It's that time of the year where the retailers unleash the power of Christmas through...

Boomers ‘represent one-third of New Zealand’s disposable income spending’

by Ben Goodale|November 13, 2019October 12, 2020|Stuff

Baby Boomers are big business - but are marketers making the most of them? More...

Four Square keeping up with the big boys for 95 years

by Ben Goodale|November 3, 2019October 12, 2020|Stuff

What started as a way for independent grocers to fight supermarket chains has become a...

Comment: Local elections – Voter turnout is a joke. Here’s how to fix it

by Ben Goodale|October 12, 2019October 12, 2020|NZ Herald

So, the local council elections are over, and in most places turnout is down yet...

‘Pretty disastrous’: Marketing expert on the damage to the Spark brand

by Ben Goodale|September 22, 2019October 12, 2020|NZ Herald

A marketing expert has described Spark's failure to deliver a successful stream last night as...

Comment: Sephora is being used as an environmental soapbox

by Ben Goodale|July 22, 2019October 12, 2020|NZ Herald

You can't help feeling sorry for Sephora about the negative news coverage of their New...

Comment: Thumbs up for BP. It’s great at marketing and, greenwashing

by Ben Goodale|July 4, 2019October 12, 2020|NZ Herald

We are about to feel a wave of positivity across New Zealand as BP's clever...

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