Ben Goodale

Ben Goodale adman
NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
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By: Damien Venuto, Business Reporter, NZ Herald. damien.venuto@nzherald.co.nz Three days before New Zealand went into the...
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Westpac brand
Should Westpac change its name? Marketing expert responds
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By Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling...
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Covid Advertising
Government spent $1.3m on Covid-19 adverts in two weeks, but did it miss the mark?
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by Anuja Nadkarni, Business Reporter, Stuff The $1.3 million the Government has spent on Covid-19...
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Scott Morrison Australia
Radio NZ/Newsroom – The Detail: Google vs Australia – the world is watching. Ben is interviewed by Sharon Brettkelly.
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Google and Facebook are threatening to pull out of Australia over plans to make them...
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Google Tech Giant
Opinion: Ben Goodale – It’s time to tell tech giants to get stuffed
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Watching from New Zealand, Google's arrogant attempts to bully Australia last week were a spectacle....
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Covid 19 advertising campaign
Government spends $20 million on Covid-19 advertising campaign delivered at ‘breakneck pace’
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By John Anthony, Stuff, 28 October 2020 The Government spent nearly $21 million on Covid-19...
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Air New Zealand advertising
Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a close
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By John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the...
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Labour Party election advertising
Strong similarities between National and Labour’s short ads
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By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...
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NZ Tourism marketing
Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
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A couple of weeks into the school holidays, it will be interesting how tourism operators...
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Auckland retail sales
New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
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NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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NZME
Comment: Why the Commerce Commission failed NZ media
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Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...
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Mike Hosking Newstalk ZB
Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping
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Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...
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Shopping lockdown online
Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
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The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Govt Covid 19 advertising
Comment: What Govt needs to do to get its coronavirus message across
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It was encouraging this week to – at last – see the Government start to...
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Fly Buys loyalty programmes
Consumer NZ warns loyalty schemes could be cashing in on customer data
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Is your data for sale? Consumer NZ says New Zealanders may not be aware of...
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Supermarket loyalty
New World Clubcard or Countdown’s OneCard – which is better?
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by Susan Edmunds, Stuff, January 18, 2020 Shoppers would be "daft" not to have a...
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Meghan Harry PR
Comment: The problem with the Royal family: A 93-year-old CEO
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The news that Prince Harry and the Duchess of Sussex, Meghan Markle, are to 'step...
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Christmas advertising
Opinion: The UK is crazy about Xmas ads. Here are 9 of the best
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It's that time of the year where the retailers unleash the power of Christmas through...
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