Ben Goodale

Christmas TVCs
Get Christmassy in 30 seconds or so … The UK’s top five festive ads
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In case you hadn't noticed, it's nearly Christmas. Yes, it crept up on me too....
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Covid 19 marketing communications
Covid 19 Delta Outbreak: Business owners need deadlines, not statistics
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Opinion: Ben Goodale, NZ Herald 5 November 2021 Mark Twain, amongst others, popularised the famous...
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Covid-19 NZ Herald
Opinion: Hitting 90% is ‘a big hairy audacious goal’ – can NZ do it?
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Comment by Ben Goodale, CEO, Quantum Jump As a marketer who has helped create some...
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Ben Goodale adman
NZ Herald: Adman Ben Goodale on his new gig and why he doesn’t believe in planners
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By: Damien Venuto, Business Reporter, NZ Herald. damien.venuto@nzherald.co.nz Three days before New Zealand went into the...
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Westpac brand
Should Westpac change its name? Marketing expert responds
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By Damien Venuto, NZ Herald Westpac's recent announcement to the sharemarket that it was mulling...
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Covid Advertising
Government spent $1.3m on Covid-19 adverts in two weeks, but did it miss the mark?
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by Anuja Nadkarni, Business Reporter, Stuff The $1.3 million the Government has spent on Covid-19...
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Scott Morrison Australia
Radio NZ/Newsroom – The Detail: Google vs Australia – the world is watching. Ben is interviewed by Sharon Brettkelly.
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Google and Facebook are threatening to pull out of Australia over plans to make them...
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Google Tech Giant
Opinion: Ben Goodale – It’s time to tell tech giants to get stuffed
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Watching from New Zealand, Google's arrogant attempts to bully Australia last week were a spectacle....
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Covid 19 advertising campaign
Government spends $20 million on Covid-19 advertising campaign delivered at ‘breakneck pace’
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By John Anthony, Stuff, 28 October 2020 The Government spent nearly $21 million on Covid-19...
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Air New Zealand advertising
Air NZ sponsorship of All Blacks up in the air as five-year deal draws to a close
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By John Anthony, Stuff, 25 September 2020 Air New Zealand’s five-year sponsorship deal with the...
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Labour Party election advertising
Strong similarities between National and Labour’s short ads
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By Nikki Preston, NZ Herald 14 September 2020 The launch of both Labour and National's...
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NZ Tourism marketing
Comment – Ben Goodale: The death of tourism in NZ has been exaggerated
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A couple of weeks into the school holidays, it will be interesting how tourism operators...
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Auckland retail sales
New reality? Retailing without international dollars – Auckland CBD losing $850,000 a day.
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NZ Herald's Aimee Shaw reports. Retail in Auckland's city centre has taken a financial hit...
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NZME
Comment: Why the Commerce Commission failed NZ media
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Three years ago I wrote a piece commenting on the myopia of the Commerce Commission...
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Mike Hosking Newstalk ZB
Mike Hosking Breakfast: Surge in shopping predicted when alert levels start dropping
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Quantum Jump CEO Ben Goodale told Mike Hosking people want to buy things to change...
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Shopping lockdown online
Comment: Covid 19 coronavirus – Retail expert predicts splurge ‘bigger than Black Friday’ after lockdown eventually ends
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The Government's announcement today confirmed that bars and shops would remain closed under level three...
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Govt Covid 19 advertising
Comment: What Govt needs to do to get its coronavirus message across
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It was encouraging this week to – at last – see the Government start to...
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Fly Buys loyalty programmes
Consumer NZ warns loyalty schemes could be cashing in on customer data
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Is your data for sale? Consumer NZ says New Zealanders may not be aware of...
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